Laguna website will get new look with new owner

A Laguna Beach-based media company has acquired Lagunabeach.com, a website that promotes the city’s businesses, writers and events, according to a consultant who helped broker the deal.

LB Interactive LLC purchased Lagunabeach.com from The Castello Cities Internet Network for an undisclosed sum, CCIN executive Vice President Kate Buckley wrote in an email.

Buckley consulted with LB Interactive on the purchase and will work on the transition.

“Over the next few weeks, we will be working closely with CCIN to ensure a smooth transition before introducing a completely new look featuring state-of-the-art technologies that will transform Lagunabeach.com into one of the world’s most impressive city sites — providing a wealth of information about Laguna Beach for our visitors and residents as well as generating maximum revenue for our advertisers.”

LagunaBeach.com, launched in 1997, includes information on the city’s hotels, attractions, real estate, dining and shopping.

—Bryce Alderton

Twitter: @AldertonBryce