COSTA MESA — Banana Republic at South Coast Plaza reopens this week with a new "boutique" concept designed to feature stores within stores.
"South Coast Plaza is one of the most important shopping destinations in the United States for a retailer so it's only natural that Banana Republic debuted its newest [concept store] here," said Debra Gunn Downing, executive director of marketing for South Coast Plaza.
Customers will be able to explore in-store "boutiques" designed with the specific wardrobe needs of Orange County residents in mind, whether it's "dinner with clients at the Hotel Hanford, Sunday brunch at Charlie Palmer [or] an opening at the newest hot-spot," according to a news release from the
"Our collection is designed to fulfill the different parts of our customer's lives from day to night, work to play, and we wanted to create a shopping environment that is inspired by each of these," Banana Republic Creative Director Simon Kneen said, according to a statement.
The store will reopen Friday in its current space near