DreamWorks Animation sends its characters to Macao
DreamWorks Animation is placing another bet in China.
The Glendale studio is partnering with one of Asia’s largest resort operators to bring its characters to Macao.
Dreamworks has signed a deal with Sands China, a subsidiary of the company that owns the Venetian and the Palazzo hotel-casinos in Las Vegas, to license its characters for a “DreamWorks Experience” at the Cotai Strip Resorts in Macao.
The deal will give resort patrons various opportunities to see and mingle with Po, Shrek, Alex the lion, Hiccup and other characters from DreamWorks Animation movies. The attractions will include shows and events, such as parades, themed areas and photo shoots with DreamWorks characters.
-- Richard Verrier, Los Angeles Times