Disney strikes deal to distribute movies to Chinese cable viewers
The Walt Disney Co.has reached an agreement that would bring Pixar Animation Studios’ “Cars 2,” Disney’s”The Muppets” and other approved films to Chinese cable television viewers, broadening the Burbank entertainment giant’s access in the world’s most populous market.
An executive from You On Demand said Wednesday that it had struck a licensing deal with Disney to rent current films, as well as classic movies such as “The Lion King”or “Mary Poppins,” through its recently launched on-demand service in China. These titles also would be part of a planned Netflix-like movie subscription offering that’s expected to begin in June.
“Disney films define quality family entertainment and we’re thrilled that You On Demand will be their showcase to the world’s largest television audience,” said You On Demand Chairman and Chief Executive Shane McMahon.
-- Dawn C. Chmielewski, Los Angeles Times