Photo Gallery: Alhambra supports 710 Fwy. extension with party

Wearing his "No to 710 extension" pin and shirt, Tom Williams of El Sereno passes supporters of the 710 Freeway extension during the City of Alhambra "710 Day" celebration on Wednesday, July 10, 2013. Fremont Avenue was closed for two blocks north of Valley Blvd. to make room for a stage, booths and lunch trucks. Some opponents of the extension also attended the event.

Wearing his “No to 710 extension” pin and shirt, Tom Williams of El Sereno passes supporters of the 710 Freeway extension during the City of Alhambra “710 Day” celebration on Wednesday, July 10, 2013. Fremont Avenue was closed for two blocks north of Valley Blvd. to make room for a stage, booths and lunch trucks. Some opponents of the extension also attended the event.   (Raul Roa / Staff Photographer)

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While anti-freeway activists have dominated the dialogue over efforts to extend the Long Beach (710) Freeway, the city of Alhambra launched the first salvo on Wednesday in its campaign to drum up support for an extension by declaring July 10 to be “710 Day.”

Photo Gallery: Alhambra supports 710 Fwy. extension with party

Supporters of the 710 Freeway extension carry balloons during the City of Alhambra “710 Day” celebration on Wednesday, July 10, 2013. Fremont Avenue was closed for two blocks north of Valley Blvd. to make room for a stage, booths and lunch trucks. Some opponents of the extension also attended the event.   (Raul Roa / Staff Photographer)

Photo Gallery: Alhambra supports 710 Fwy. extension with party

Children enjoy the antics of MURFy the robot during the City of Alhambra “710 Day” celebration on Wednesday, July 10, 2013. The robot is made from recycled/recyclable materials and moves on his own via sensors in the “eyes.” Fremont Avenue was closed for two blocks north of Valley Blvd. to make room for a stage, booths and lunch trucks. Some opponents of the extension also attended the event.   (Raul Roa / Staff Photographer)

Photo Gallery: Alhambra supports 710 Fwy. extension with party

Kids play a tossing game during the City of Alhambra “710 Day” celebration on Wednesday, July 10, 2013. Fremont Avenue was closed for two blocks north of Valley Blvd. to make room for a stage, booths and lunch trucks. Some opponents of the extension also attended the event.  (Raul Roa / Staff Photographer)

Photo Gallery: Alhambra supports 710 Fwy. extension with party

There were a variety of games for children to play at the City of Alhambra “710 Day” celebration on Wednesday, July 10, 2013. Fremont Avenue was closed for two blocks north of Valley Blvd. to make room for a stage, booths and lunch trucks. Some opponents of the extension also attended the event.  (Raul Roa / Staff Photographer)

Photo Gallery: Alhambra supports 710 Fwy. extension with party

Jade Sandoval, 6 of Monterey Park, enjoys the City of Alhambra “710 Day” celebration on Wednesday, July 10, 2013. Fremont Avenue was closed for two blocks north of Valley Blvd. to make room for a stage, booths and lunch trucks. Some opponents of the extension also attended the event.  (Raul Roa / Staff Photographer)

Photo Gallery: Alhambra supports 710 Fwy. extension with party

City of Alhambra Parks & Recreation Dept. representatives wear 710 Freeway extension shirts during the City of Alhambra “710 Day” celebration on Wednesday, July 10, 2013. Fremont Avenue was closed for two blocks north of Valley Blvd. to make room for a stage, booths and lunch trucks. Some opponents of the extension also attended the event.  (Raul Roa / Staff Photographer)