The long wait for sweet tooths is over as Sprinkles Cupcakes will have its grand opening at the Americana at Brand on Friday.
FOR THE RECORD: An earlier version of this story stated the store would open Wednesday, the original date slated for its opening.
The new storefront will be the first all-in-one location featuring the cupcake store, Sprinkles Ice Cream, Sprinkles Cookies and a 24-hour cupcake ATM machine.
Through Sunday, 50 golden tickets will be hidden inside random cupcakes sold at the bakery that can be redeemed for prizes including a $250 Sprinkles gift card.
The first 100 customers in line Friday will be entered to win free cupcakes for a year.