Having just experienced a non-stop flight from Los Angeles International Airport, I can now see what Bob Hope Airport is doing wrong, LAX is doing right.
When I booked my recent flight to the East Coast, I was offered several non-stop flight options at LAX as opposed to none from Bob Hope Airport. Also, the ticket prices were reasonable; less than one-third to one-half the price of Bob Hope Airport. And the short-term parking rate was $30 per day, which is less than parking at Bob Hope Airport. Finally, the proof of the pudding: LAX was quite crowded late on a week night when I returned.
So it's obvious that Bob Hope Airport and LAX have two widely divergent management philosophies.
Perhaps if Bob Hope Airport would like to prosper, all the airport management needs to do is take a look at what LAX is doing.