HALECREST -- Even before Target Stores has filed a formal
application to open a location in the city, residents in the
Halecrest/Hall of Fame neighborhood want to know if the retailer will be
a good neighbor.
Target Stores is completing a purchase of all Fedco real estate assets
after the company went bankrupt earlier this summer and closed all of its
stores, including the one in Costa Mesa on Harbor Boulevard and Baker
Street. There are plans to turn six of the 10 former Fedco stores into
Targets, said Patty Morris, spokeswoman for the chain of discount
Target is "very excited" about the Costa Mesa location, said Howard
Covert, project director for the Fedco/Target conversions.
Representatives for Target have presented preliminary designs for the
site to city officials and neighboring residents.
The plan is to build a Target Greatlands store and other supportive
retail on the 17-acre site, which is south of the San Diego Freeway,
Covert said. The size of the parcel allows for the larger Target store
and development of adjacent buildings that would house other retail,
"It's a unique opportunity for reuse of that site," he said.
Covert said Target plans to file an official application with the city
any day now. However, ownership of the Fedco assets has not been
completed and the company must wait for a final hearing in mid- to
late-October, Morris said.
Covert and other representatives have met with residents about the
project at their request, said Gilbert Collins, president of the
Halecrest/Hall of Fame Homeowners Assn.
He said there were noise and traffic problems associated with Fedco
when it was open. However, Collins said residents were encouraged by
Target's proposal to raze the Fedco building and construct a new facility
that would have internal loading docks.
Al Morelli, a Costa Mesa resident who owns rental property near the
site, said he still had concerns and didn't want Target's gain to be his
"There have been issues between us and Fedco," Morelli said. "At least
we came to a resolution. We have been doing that for the last 14 years. I
don't want to start from ground zero."