Love Ride will start its annual trek from Glendale on Sunday

Love will rumble on the open road this weekend.

The 29th annual Love Ride will kick off at Harley Davidson of Glendale at 7:15 a.m. Sunday with a performance by Strawberry Alarm Clock before bikers jump on their motorcycles and rumble to the main event in Castaic Lake.

The Love Ride, founded in 1984 by Oliver Shokouh — owner of the local Harley-Davidson dealership — will benefit the USO this year, which provides support and morale-boosting programs and services to military troops and their families.

The Glendale dealership is located at 3717 San Fernando Road.

The event, which is supported by 22 Harley-Davidson dealerships throughout Southern California, has raised $24 million for charities in the past 28 years, according to organizers.

The local kickoff event will include a press conference with grand marshal Jay Leno, as well as other celebrities, such as Mickey Jones, Robert Patrick, Antonio Sabato Jr. and Lorenzo Lamas.

The event at Castaic Lake, scheduled to run from 10 a.m. to 4 p.m., will include a performance by George Thorogood and the Destroyers, as well as Canned Heat.

The performance by Strawberry Alarm Clock in Glendale is free.

The donation to enter the Castaic Lake event is $45 in advance, or $50 on Sunday.

-- Mark Kellam, Times Community News

Follow Mark Kellam on Twitter: @LAMarkKellam