The Glendale Unified School District filed a lawsuit against Juul Labs Inc. on Tuesday, joining the Los Angeles Unified School District and government officials in filing litigation against the electronic-cigarette manufacturer.
The Los Angeles school district filed its lawsuit on Oct. 30, while California and Los Angeles County officials announced a lawsuit against Juul Labs Inc. on Nov. 18.
Glendale Unified’s suit was filed against Juul “for creating an epidemic of youth vaping that impedes student learning and puts the health and safety of Glendale Unified students at risk,” according to a statement released by the local school district.
Glendale Unified Supt. Vivian Ekchian said protecting student safety and well-being is the district’s top priority.
“The vaping crisis puts student health at risk, negatively affects campus culture and diverts valuable district resources,” Ekchian said in a statement. “This crisis is made worse when companies like Juul intentionally target young people in their marketing.”
She added, “Today, we filed a lawsuit against Juul Labs, Inc. to ensure the company cannot continue to influence young consumers, and to recover costs and expenses spent battling the e-cigarette epidemic among students at Glendale Unified School District.”
“Juul designed its device and used deceptive marketing to entice and sustain an entire generation of underage consumers into nicotine addiction,” said Atty. John Fiske, who is one of the lawyers representing the local school district, in a statement.
Student vaping throughout Glendale Unified has increased significantly in recent years, according to Glendale Unified school officials, who added that the local school district has already taken actions to reduce tobacco use among students but now must address youth vaping.
Juul recently announced it would stop selling some flavored electronic cigarettes, including mint. A government report recently stated Juul was the most popular brand among high school students, according to the Los Angeles Times.
“These results are unacceptable,” Juul Chief Executive K.C. Crosthwaite said in a statement, adding that the company must “earn the trust of society.”
Los Angeles County Dist. Atty. Jackie Lacey said Juul’s decision to stop selling some flavored vaping products has come “too late,” noting that many teens are already caught up in using e-cigarettes, according to the Los Angeles Times.