There have been a number of people who have written for and against
Caruso Affiliated Holdings' Town Center project. We recently had a
City Council hearing regarding the environmental impact report for
the Town Center.
The biggest "anti" voice is from the owners of the Glendale
Galleria, the General Growth Company. They would like to be the
developers and owners of the development themselves. We all want to
eliminate competition if at all possible, but General Growth is
missing an opportunity to have more and different customers come to
the area due to the easy access from one development to the other.
One of their objections has been that the development turns its
back to the Glendale Galleria. In the sketch that Caruso has provided
the city, its development provides no less a back to the Galleria
than the Galleria presently provides the community along Central
Avenue. Caruso has provided a physical access to its development,
which is directly across from the entrance to the Galleria.
All businesses would like to control their competition. Providing
a choice to customers has increased sales at auto malls and
restaurants, not decreased them. I'm certain the new stores, shops,
restaurants, theaters and residential area will enhance the area and
bring both new and old customers to the Town Center and the Galleria.
This will not only benefit the Town Center and the Galleria, but also
the Marketplace and all businesses along Brand Boulevard.
Possibly General Growth, instead of fighting the development,
should work to mitigate its differences with the Caruso group and
find an equitable and beneficial solution. One suggestion might be to
fund a plan to build a trolley system between the Town Center and the
Galleria. Customers will then be able to travel easily from one
development to the other. This trolley system could be expanded by
the city and adjacent property owners, the Exchange and the
Marketplace, to service their properties as well. This would be in
concert with the design of the Grove and Farmers' Market that Caruso
Affiliated Holdings has so successfully developed.
As well as helping each other's project, they could create an
identity and be the unifying element that the city has been searching
for, in its Master Plan, all these many years.
ROBERT L. CARLI