Papers’ roads merge
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Mark R. Madler
In 1920, Glendale had two local papers -- the Evening News and the
Daily Press. But by the end of that decade, the two had merged to
become the Glendale News-Press.
Until then, the two papers covered the city in their own style.
The Glendale Daily Press, a morning paper, started out as an
eight-page broadsheet that by mid-decade was printed in two sections.
The stories and columns were spread over eight columns, with separate
editorial, sports and society pages.
The column “Purely Personal” kept residents abreast of who had
traveled where or who was in the hospital. A column by the editor --
Thomas D. Watson in 1925; and Alfred F. Wesson two years later -- ran
along the left column on the front page and kept readers abreast of
editors’ opinions on local issues.
A big national or state story would get the largest headline at
the top of the front page, while small local stories filled in the
remainder.
“Police rebel at doing zoo duty” is indicative of the type of
local story that ran: short and to the point. It told of how Glendale
police had tired of taking care of “the collie pup, Airdale dog,
Angorra cat and buckskin horse” in the Police Department pound.
The Evening News came in two sections as well, with state and
national news in the front section and local news in the back
section.
Stories continued to lack bylines, and advertising remained on the
front page. Inside there were sports pages, stock tables and radio
listings.
Advertising reflected movie theaters’ rising popularity, as the
Lincoln Theatre, Alexander Theatre and Glendale Theatre bought ads.
Other businesses vying for consumer dollars were C + S Cafeteria,
Woodson’s Photo Craft Store, and the Piggly Wiggly supermarkets, with
six locations in the city.
An incident mid-decade illustrated just how steep the
publications’ competition was.
In May 1923, the Evening News filed a lawsuit against the Daily
Press seeking $10,000 for having planted one of its employees, Jennie
Swenson, at the News in order to steal subscriber lists. A news
account from the time also related how Daily Press editor Thomas
Watson returned some of the stolen documents under the cover of
darkness to the News officer.
The lawsuit was later settled for an undisclosed amount of money.
Then, on Feb. 15, 1928, an announcement in the Evening News told
of its purchase of the Daily Press and subsequent merger the
following day.
An unsigned front-page editorial explained the merger was due to
the cost of putting out a newspaper.
“In every respect we shall aim to make the News-Press a more
complete and comprehensive newspaper than Glendale had before -- a
great and efficient medium for community service,” the editorial
said.
After the merger, Col. Ira C. Copley became the paper’s majority
stockholder.
The first issue the following day declared the News-Press as the
“Leading newspaper in the San Fernando Valley.”
Wire copy provided the news on national and international events,
and inside the paper were a sports page, classifieds, a comics page
and a separate automobile section.
The ads reflected the prosperity of the times, with full pages for
food, clothing and appliance stores; builders; and banks and savings
and loans.