BRIEFLY IN BUSINESS: Donation program benefits hospitals

Baskin-Robbins has announced the “Cones for Kids” program to help support nine children’s hospitals in California. Throughout the month of August, customers can visit a California Baskin-Robbins store to make a donation to their local children’s hospital.

Baskin-Robbins “Cones for Kids” program benefits Childrens Hospital of Los Angeles and Children’s Hospital of Orange County, among other children’s hospitals throughout the state.

Everyone who donates will be given a pink paper cone to fill out and post in their neighborhood Baskin-Robbins store to signify their donation.

Glendale has three Baskin-Robbins locations, at 1217 N. Central Ave; 1010 N. Glendale Ave. Suite 104; and 1100 S. Central Ave. Suite E.

‘Book a Brighter Future’ for kids

The group Reading Is Fundamental and Macy’s, which has a store in the Glendale Galleria, have teamed up to launch Book a Brighter Future, a national partnership to raise awareness and support of children’s literacy.

The Book a Brighter Future campaign is an annual promotion held at Macy’s stores during the back-to-school season to help raise money for local Reading Is Fundamental programs, and to provide reading resources to the children who need them most.

The latest campaign provides an opportunity for Macy’s Glendale customers to join the effort and have an impact on literacy in their community. Through Aug. 31, Macy’s customers can give $3 and receive a coupon for $10 off a $50 purchase at any Macy’s store nationwide. Macy’s will donate 100% of every $3 to Reading Is Fundamental.

For every $3 donated, $1 will support local Reading Is Fundamental programs, $1 will support Reading Is Fundamental’s Multicultural Literacy Campaign, and $1 will provide reading resources to millions of underserved children across the country. Since 2004, Macy’s and RIF have raised more than $7 million through the in-store promotion, providing more than 3 million books to 1 million children, according to the company.

Reading Is Fundamental Multicultural Literacy Campaign is a multiyear effort to promote and support early childhood literacy in African American, Hispanic and Native American communities.

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