In less than four hours, JetBlue Airways sold out all four special "Carmageddon" flights between Burbank and Long Beach on Saturday.
The marketing ploy was posted on JetBlue's website at 12:30 p.m. PDT, and by 4 p.m., the airline announced that the sale was over. "Our special Saturday flights between LGB and BUR are sold out!" the company posted on Twitter.
JetBlue offered the 20-minute flights, two each way, to coincide with the closure of the 405 Freeway through the Sepulveda Pass this weekend. Spokeswoman Sharon Jones told The Times that this would be the airline's shortest commercial flight.
"We thought this would be a fun and unique idea," Jones said. "We looked at it as a way to introduce our product to customers who have never joined JetBlue."L.A. NOW