Nestlé talks to dogs in ad campaign

Nestlé, the world’s largest purveyor of food and nutrition products, is attempting to relate to dogs in a new ad campaign.

The company, which houses its national headquarters in Glendale, is using high-frequency tones in a new commercial to attract dogs to its Beneful product, reports the Wall Street Journal.

The commercial is in German, yet the sounds used in the background are scientifically constructed to make a dog wag their tail, according to the article.

In an olfactory marketing strategy, Nestlé tried a campaign with scented posters of Beneful earlier this year.
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Photo: An unidentified dog peers through its kennel at the newly renovated City of Laguna Beach Animal Shelter on Wednesday, August 17, 2011. The shelter is set to officially open to the public on September 9th. Credit: File photo.