Discount retailer Target Corp. is partnering with specialty boutiques to roll out in-store shops selling limited-edition products in an attempt to one-up competitors and attract more shoppers.
The group of stores will include the Candy Store in San Francisco; Polka Dog Bakery in Boston; cosmetics shop Cos Bar in Aspen, Colo.; clothier Webster from Miami; and home goods store Privet House in Connecticut.
The mini-shops will roll out in Target stores on May 6, run for six weeks and then be replaced with other partner boutiques later this year. The first wave of products range from a $1 nail file to a $159.99 ottoman (only available online).
-- Shan Li, Los Angeles Times
Photo: Candy from the Candy Store in San Francisco, one of Target’s partner shops. Credit: Target