Under a new deal between the two companies, Netflix users won't just have to wait 56 days to rent Warner Bros. movies on DVD. They'll have to wait 28 days to add the movies to their queues.
As part of the Warner's continuing effort to boost its DVD,Blu-ray, and video-on-demand business, the studio's new deal with Netflix throws up a new roadblock for people willing to wait and get the movie as part of their monthly subscription.
Beginning Feb. 1, when the new agreement goes into effect, Netflix customers won't even be able to add Warner movies to their queues until four weeks after the DVDs go on sale, a knowledgeable person not authorized to speak publicly confirmed. They would then have to wait another four weeks until Netflix starts shipping the discs.
Under the companies' previous agreement, users could add discs to their queues even before they went on sale. Warner executives apparently believed that policy made it easier for consumers to wait, confident that the discs would arrive eventually.
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-- Ben Fritz
Photo: A shot of Netflix's web results for "A Very Harold & Kumar Christmas."