DreamWorks Animation licenses characters for Russia theme parks
DreamWorks Animation SKG is licensing its movie characters for various theme parks being developed in Russia, an increasingly important market for the Glendale-based studio.
The creator of the “Shrek,” “Madagascar” and “Kung Fu Panda” franchises said it had signed a licensing agreement with Regions Group of Companies, which is developing what is billed as Europe’s largest indoor theme parks. Regions says it’s the fourth-largest retail property owner in Russia.
The parks, scheduled to open in 2015, would be located in St. Petersburg, Moscow and Yekaterinburg and include various attractions based on DreamWorks characters. They would be part of larger entertainment developments, including mixed-use movie/concert halls, 4-D movie theaters, hotels and shopping centers.
-- Richard Verrier, Los Angeles Times