Fighting unemployment

A new résumé-building company will, fittingly, open for business in Laguna Beach just in time for Labor Day., a free online résumé building company, will hold its launch party at 4 p.m. Wednesday at its offices, 1100 S. Coast Hwy, Suite 212.

According to Jeff Schwartzman, co-founder of, the company is not your average résumé service.

“We’re doing this from a recruiter’s perspective and bring a combined 25 years of experience in the industry,” said Schwartzman. “We’re fighting unemployment by showing people how to position themselves properly in a job search. We know how employers and other recruiters think.”


The business, which will run solely online, allows job seekers the chance to upload their current résumé and have it reformatted and restructured in a way the company feels will yield the best results.

Founded by Schwartzman and Dan Boersma, the company plans to use new technology to pinpoint key elements of a résumé and rebuild it with minimal data entry.

“[Our service] uses advanced parsing software which allow the user to easily optimize their résumé. The ResuWe résumé will also be formatted based on the standards preferred by industry hiring managers and HR professionals,” said Boersma.

The service will initially include insider tips, articles and blogs meant to ease the job search, with plans to evolve the site into one in which anyone can search for jobs, receive tips on preparing a cover letter, and download podcasts to listen on the way to a job interview.

Advertisement, which is under the same ownership as Laguna Source, a national search firm specializing in full time permanent placement, also aims to show its clients how to transfer their résumé online in an effective way.

“Many résumés that look great in Word do not display well in HTML,” said Boersma. “ResuWe allows you to download your résumé as a Word document that displays well in Applicant Tracking Systems that companies use to filter résumés.”

Users of the site will also be able to incorporate social media into their online profile — something that is becoming less of a novelty and more of a necessity in today’s active online networking world. Twitter and blogs can be displayed as RSS feeds on users’ profiles with users given the ability to control their privacy settings from displaying a full résumé to a minimal profile.

The launch party feature discussions on how to fight unemployment and a demonstration by Boersma and Schwartzman on how to use the site. The event is free, and food and cocktails will be served. Parking is also provided.

For more information visit or to RSVP to the event contact Shannon MacKenzie at (949) 715-9191 or