Last year's first installment of Fashion's Night Out, an effort to jump-start a sagging industry with an evening full of shopping events in major cities all over the world brought to the masses by New York-based Vogue magazine and the Council of Fashion Designers of America, was, not surprisingly, very Manhattan-centric.
For the sophomore effort Friday, Southern California is fielding a slate of highly organized, "Vogue-sanctioned" events, stretching from Newport Beach to Pasadena.
Newport's event is centered at Fashion Island. Lo Bosworth, who starred in "The Hills" on MTV, will kick the night off with a meet-and-great with fans and the announcement of a winner in an online raffle.
"I am thrilled to be a part of Fashion's Night Out at Fashion Island," Bosworth, creator of the Lo Down lifestyle blog, said in a news release. "I am looking forward to the styling session because I love fashion and helping others experiment with new looks and trends. Plus, I always enjoy meeting my fans, especially those from my hometown."
The event, which takes place from 5 to 9 p.m., will also feature sweets stations and live deejays throughout the center, in-store events and a tote bag giveaway.
According to the news release, "The first 1,000 shoppers to visit the concierge desk in Atrium Court with a receipt from any purchase made at a participating Fashion Night Out retailer during the event will receive a limited edition Fashion Island tote bag."
More than 30 merchants plan to host in-store activities, such as fall fashion presentations, beauty sessions, give-aways, gifts with purchase and refreshments.
Neiman Marcus, Bloomingdale's, Nordstrom, Elie Tahari, 7 For All Mankind, Trina Turk, Jonathan Adler, True Religion Brand Jeans, American Rag Cie, Jonathan Adler, Ever and Kate Spade are among the participating retailers.
For more information on Fashion's Night Out at Fashion Island, visit http://www.shopfashionisland.com/fno or http://www.facebook.com/#!/FashionIsland?ref=ts, call (949) 721-2000, or follow at twitter.com/fashionisland.