Our City Council, with newly elected and appointed members, is faced with the task of balancing our city’s budget while improving the integrity of our infrastructure. During the past few years we have seen unprecedented changes in our economy. Some have weathered the storm better than others. We all know the impact Lehman Bros. has had, which included Costa Mesa. Union contracts continue to strangle local and state governments.
It is hard to simplify the reasons why some cities have done better than others but it really boils down to its structure, having a business plan that incorporates maintaining its customer base, constantly planting seeds for growth for incremental income, learning from the competition, having the flexibility to adapt as needed while maintaining the proper overhead that meets the profit goals.
If you look at a city like a company, Costa Mesa is the brand. Our brand image overall is excellent. As consumers we know what brands mean quality and integrity. Everyone has some level of brand loyalty. As residents that love our city we are all brand loyal and we want our city to be the best. Our city staff is one we can all be proud of. Police and fire departments are excellent.
Even in the good times, we should always be looking for new income streams and planting more and more seeds for the future growth of our city. Look how long the transit occupancy tax finally took to pass. City staff suggested that increase years ago but it never made it passed council. We are now benefiting from that decision. What about business fees? Should Nordstrom be paying the same $100 fee as the smallest family business in Costa Mesa? Can we compromise and be competitive with other cities while generating incremental income?
I think one idea recently brought up by council to make a diligent effort to bring new businesses to Costa Mesa is excellent. Let’s do it!
I am not sure how many other residents would agree but given the makeup of the current council and their serious concerns about many issues we are faced with in our city I would like to see our mayor with the support of council give us a “state of the city” address with a prioritized list of objectives for the year (as part of a five-year plan) with a projected timeline to achieve the goals.
Rowdy drinking sounds like enforcement problem
Re. “Proposal targets rowdy drinkers on peninsula,” (Jan. 8): Why do we need a new permit when all we need to do is enforce the existing laws? The city staff report says that there are problems with “overcrowding, assaults, public drunkenness and other nuisances.” Sounds to me like an enforcement problem. Do we need the burden of a new permit fee charged business owners? Could the police have better use for their time than reviewing additional permits and negotiating with business owners the terms for this new permit? Are we adding to everyone’s burden so that the council can say they have taken action?
Paul E. Dunn
Fond memories with columnist’s children
James “Jimmy” Trapp (Walter Trout’s bass player) and I were the best of friends as kids. We met when I was 13 years old on 45th Street in Newport Beach in 1965. We would body surf every day all year round. As anyone who has raised boys knows we 13-year-olds could put away the food. We had the good fortune of meeting three beautiful sisters in 1966, Tony, Jody and Terry Bell, somewhere around 30th Street. They lived in an upstairs apartment where Jim and I were always treated like kings. They fed us after we got out of the water almost daily and let us play music on their hi-fi. “Orange Skies” by Love seemed to be played a lot there by the girls. I can recall them telling us that their father was a well-known writer. I have enjoyed his Daily Pilot articles from a very fond perspective. Best of life to a great writer; your excellent writing will be missed.