Briefly In Business

Medical community debates reform, a Laguna Beach-based medical software company, produced a live streaming online debate Wednesday on the impact of proposed health-care reform on its website.

The debate, “Policies that Impact Your Practice," was organized by the Los Angeles Medical Assn. with Doctors for America, the California Medical Assn., the Orange County Medical Assn. and

The event focused on doctors’ issues surrounding the pending health-care reform bill.


The live event was moderated by Southern California Physicians Magazine Editor Cheryl England, and featured panelists Dr. Marcy Zwelling from the Los Angeles County Medical Assn.; Dr. Alice Chen, vice president of Doctors for America; Dr. Liza Capiendo, president of; and Dr. Alex Foxman, vice president of and founder of the Beverly Hills Institute.

“Regardless of whether or not you support health-care-reform efforts, it is important "” actually critical "” that doctors are involved and connected to this ongoing process," Zwelling said. “This program has opened doors to thousands and thousands of physicians who want to be engaged."


‘Splash’ costumes for sale to benefit AIDS group


Costumes from the “Last Big Splash" will be on sale at Delicate Illusions, with all proceeds going to the AIDS Services Foundation, said Shereen Loth, designer and owner of the costume shop.

“I am dedicating 400 square feet of my store to the sale of all of the year’s Splash costumes, and 100% proceeds go to ASF directly. They will be on sale all month," Loth said.

The shop is also hosting a party from 6 to 9 p.m. Wednesday to boost the sale effort.

“We hope, with the sale of the costumes, to go over $400,000 raised for this year’s Big Splash," Loth said.

Delicate Illusions is at 1853-1857 S. Coast Hwy.

For more information, call (949) 497-7422.

Sapphire plans Harvest Dinner for November

Sapphire Laguna chef and owner Azmin Ghahreman, with help from his farmer friends, will be preparing a tribute to autumn and its harvest bounty from 5:30 to 10 p.m. Nov. 4, at the restaurant, 1200 S. Coast Hwy.


Evan Marks, founder and executive director of the Ecology Center in San Juan Capistrano, will be a special guest, as well as Tim Hussman, president of Newport Meat Company. Products from Madison Farm, South Coast Farms, Santa Barbara Kayo Ranch and Shelton Farms will be featured as well as locally caught or farm-raised seafood.

Master Sommelier Peter Neptune’s recommended Harvest Picks California Wine List will be offered.

The cost of the three-course dinner is $65 per person, not including beverage, tax and gratuity.

Open seating is from 5:30 to 10 p.m.

For reservations, call (949) 715-9888.

H1N1 guide for small businesses

The Small Business Administration has created a preparedness guide designed to assist small businesses in planning for the possibility of an H1N1, or swine, flu outbreak this fall.

The guide was announced recently by SBA Administrator Karen Mills and Department of Homeland Security Secretary Janet Napolitano.


“Small-business owners should take the time to create a plan, talk with their employees and make sure they are prepared for flu season," Mills said.

Outbreaks of H1N1 flu are occurring now across the country and will likely coincide with the return of seasonal flu this fall and winter. The preparedness guide offers small-business employers tools and information to help them plan for and respond flexibly to varying levels of severity of an H1N1 outbreak "” which may lead to increased absenteeism, and, if the outbreak becomes more severe, may include restricted service capabilities and supply chain disruptions.

Employers are encouraged to put strategies in place now to protect their employees and their businesses in advance of the fall flu season. Included in the preparedness guide are tips on how to write a continuity of operations plan, steps for keeping employees healthy, frequently asked questions about the 2009 H1N1 flu and a list of additional resources that employers can access online.

To download the booklet visit

Health coaching firm opens doors

RBC One, a business cooperative to aid in health, has opened in Laguna Beach.

RBC One offers a total approach to individual growth and health through three services:

?Aspiring motion kinesis consultancy, which utilizes Pilates and gyrotonic methodologies;

?Coaching (life, business and stress management); and

?Education/self development.

“Our vision for RBC One is to create an open, welcoming community resource that helps each individual achieve their personal growth and wellness goals," said Candice Brokenshire, co-owner and executive coach.

RBC One owners are:

?Katie Milette, a 12-year Laguna Beach resident, who was for seven years owner and partner in a nonprofit called Alive Polarity Fellowship where residential programs were offered in polarity and gestalt therapy;

?Laura Murphy, whose career began with the Gallo Winery in major account sales. In 1987 she moved to Southern California to work for Kraft Foods, managing products. In 1991 she moved into the food packaging business and is currently the vice president of sales and marketing developing packaging concepts for global and national grocery and restaurant companies; and

?Candice Brokenshire, a certified coach and stress management consultant. Before founding her company, Red Barn Coaching, she served on the board of directors for an international branding and design consultancy, leading teams for companies such as Ford Motor Company and Johnson and Johnson.

She is a member of the International Coach Federation, obtained a BSC in psychology in Great Britain and is a California state certified advocate for those affected by domestic violence.

RBC One is at 332 Forest Ave. For more, call (949) 370-7679.