There's a little bit of everything

GREER WYLDER

Cycle Werks carries the best brands in mountain and road bikes, and

guarantees to beat competitors' prices.

It's known for its free lifetime service. Among the brands

available are Trek, Gary Fisher, Klein and LeMond. There's also a

nice selection of apparel and shoes and hard-to-find women's pieces.

Open 10 a.m. to 7 p.m. Monday through Friday, 10 a.m. to 6 p.m.

Saturday and 11 a.m. to 5 p.m. Sunday. 2937 S. Bristol St., Suite

D100 in Costa Mesa. (714) 751-9551. www.cyclewerks.net.

GOING OFF THE HIGH END

Design Direction's clientele has stylish design tastes; they

either consign high-caliber furniture or are looking for quality

pieces. Owner Martha Brown says a lot of interior designers consign

here.

The shop carries upholstery pieces, wood furniture, chairs,

lighting, antiques and art in a variety of design styles: French,

Asian, bamboo, plantation and contemporary.

Open 10:30 a.m. to 5 p.m. Monday to Saturday. 2043 Westcliff Dr.,

Suite 106 in Newport Beach. (949) 650-8044.

BRINGING OUT THE BLING

This Saturday from 2 to 4 p.m., shoppers can meet designer Rebecca

Beeson at Bloomingdale's in Newport Beach, where she will sign her

"bling" tees, and receive a special gift with Rebecca Beeson

purchases.

It's also Denim Day at Bloomingdale's -- buy any two pairs of

denim and receive 15% off your same-day purchase of denim. And

customers can save on tees too -- receive 15% off when you purchase

one tee, 20% off with two tees and 25% off with three. That offer

includes Rebecca Beeson's stylish jeweled tanks and tops.

Bloomingdale's is at Fashion Island in Newport Beach. (949)

729-6600.

TONGUE-TWISTING TOYS

The locally owned Toy Boat Toy Boat Toy Boat store celebrated its

10th anniversary by opening a store at Fashion Island. It's the

family-run com- pany's fourth and largest store.

The original store and its predecessor, the Toy Shop in Corona del

Mar, have been favorites of Newport Beach residents for more than 40

years. Ten years ago, owners Diane and Gary Naumann renamed the store

Toy Boat Toy Boat Toy Boat, after the childhood tongue twister.

The Fashion Island store carries classic toys for girls and boys,

along with today's most popular toys. In addition to its larger

selection of toys, this store features a new Rock-Ola jukebox, a

reproduction that will entertain shoppers of all ages.

At Toy Boat Toy Boat Toy Boat, shoppers can choose from games,

Breyer horses, Brio trains and sets, Thomas trains and sets, Corolle

dolls and Ravensburger puzzles. There are also Madame Alexander

dolls, Kettler tricycles, Leap Frog learning toys, Steiff

collectibles and more.

The shop offers free gift wrapping and excellent customer service,

including free assembly of tricycles and wagons.

Toy Boat at Fashion Island is located between Barnes & Noble and

the Iris Fountain. Open 10 a.m. to 9 p.m. Monday to Friday; 11 a.m.

to 7 p.m. Saturday; 11 a.m. to 6 p.m. Sunday. (949) 729-9800.

www.tbtbtb.com.

LADIES FIRST

On May 5, California First Lady Maria Shriver will be the guest

speaker at the Women of Vision luncheon at the Balboa Bay Club and

Resort. For reservations and information, call (949) 768-9207.

EYE OPENING

A new designer eyewear boutique, Eye Five just opened at the Lab

in Costa Mesa. It offers the latest in eyewear designs from Hurley,

Dita, Blinde Design, Penguin Original, Mosely Tribes, Spy Optics,

Paul Frank Optometrics and Persol.

"The vision of Eye Five is to offer an innovative and hands-on

eyewear store that is warm and inviting," said owner Todd Moore, an

experienced eyewear and retail professional. "The open style format

invites individuals to explore mid to high-end sunglasses freely."

Moore stocks some classics like Ray Ban, but leans toward

fashion-forward brands that are available only at specialty stores.

In mid-March, Eye Five will host an opening party and introduce new

eyewear lines.

Open 11 a.m. to 9 p.m. Monday to Saturday; 11 a.m. to 6 p.m.

Sunday. 2930 Bristol Street in Costa Mesa. (714) 557-2044.

GET FIRED UP

Since 1924, Wilshire Fireplace has provided a premium selection of

fireplace equipment in all styles. It also offers installations and

custom designs of mantles and screens in a variety of finishes and

materials.

The showroom stocks travertine, wood and marble mantles, as well

as reproduction and one-of-a- kind chenets, andirons, toolsets,

fenders, mailboxes, barbecues and gas and wood stoves. They also

carry decorative, cast-iron fire backs that protect the back wall of

the fireplace and, most importantly, increase heat efficiency. They

can install fireplace inserts, prefabricated fireboxes, mantles and

more.

Wilshire Fireplace has provided fireplaces for seven U.S.

presidents in their homes and in the White House, including Ronald

Reagan's Bel Air residence.

Open 9 a.m. to 5:30 p.m. Monday to Friday; 9 a.m. to 5 p.m.

Saturday. 1522 Newport Blvd. in Costa Mesa. (949) 650-2640.

* BEST BUYS appears Thursdays. Send information to Greer Wylder at

greerwylder@yahoo .com; at 1375 Sunflower Ave., Costa Mesa, CA 92626;

or by fax at (714) 966-4679.

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