The field of candidates for three Costa Mesa City Council seats grew by one Tuesday, with local marketing entrepreneur Harold Weitzberg entering the race.
A registered Democrat seeking the nonpartisan seat, Weitzberg, 63, has lived in Costa Mesa since 1983, published children's books, run children's TV programming and done marketing for 1990s childhood staples like the Olsen twins and R.L. Stine's "Goosebumps" book series.
"Electing the same people over and over again will give us the same disastrous inaction and missteps we have been experiencing over the last three terms of office," he said in a news release. "It's time to bring in new people who know how to develop and implement common-sense solutions."
Weitzberg founded his entertainment company, Weitzberg Consulting Inc., in 1994. Before that, he was an executive for two home-video firms and owned his own children's educational video company.
The Mesa Verde-area resident's work with children goes back further than just entertaining them. He was a special-education teacher for 10 years.
He has a bachelor's degree from New York University and master's from Hofstra University.
In a time of divisiveness between city employees and the council because of proposed layoffs, Weitzberg said he can be a unifier.
"I understand and have experience on how to bring people and organizations together to solve problems and execute solutions," he said in the release. "What we need now in Costa Mesa is successful execution of well-conceived plans that serve all the citizens of the city."
The other candidates running in November's elections are Councilmen Gary Monahan and Steve Mensinger, Planning Commissioner Colin McCarthy, business consultant Marshall Krupp, attorney John Stephens and business owner and medical marijuana advocate Sue Lester.
Mayor Eric Bever is termed out.
Weitzberg could not be immediately reached for comment Tuesday afternoon.