Sydell Group partners with MGM Resorts on Park MGM and NoMad Las Vegas

Vegas has a long history of importing top talent.

Can’t visit the original Carbone restaurant in New York City? Reserve a table at Aria Las Vegas’ outpost of the chic Italian-American eatery.

Want to say you stayed at a legendary beach hotel but don’t have plans to hit Miami anytime soon? Book a night at Delano Las Vegas.

So when MGM Resorts devised a plan to re-envision the 20-year-old Monte Carlo Resort, they decided to follow tradition and borrow from the best.

MGM Resorts recently announced the transformation of Monte Carlo into a new concept called Park MGM, with interiors designed by Martin Brudnizki. They’ve partnered with Sydell Group, a developer of hospitality offerings in historic buildings including New York City’s NoMad Hotel and Los Angeles' The Line Hotel, Chef Daniel Humm and restaurateur William Guidara of NoMad Restaurant and Bar and Eleven Madison Park.

Park MGM will offer 2,700 rooms and capitalize on proximity to the adjacent T-Mobile Arena and park. Expect a cool, luxury British aesthetic in the $450 million renovation. When it’s complete, Park MGM will be an experience sought after by young, socially connected, culturally aware travelers.

Tucked inside Park MGM will be the suite-centric 300-room NoMad Las Vegas, with its own lobby, swimming pool and gaming, eating and drinking experiences. The design will be in collaboration with Jacques Garcia, the eye behind Parisian legend Hôtel Costes.

The new project traces its roots to a longtime friendship between Sydell Group partner Ron Burkle and MGM Resorts CEO Jim Murren.

“Jim started staying at NoMad in New York. He thought that it had application for Las Vegas,” explained Andrew Zobler, Sydell founder and CEO. “When it’s all done, NoMad will feel very contextual and make perfect sense in connection with Park MGM.”

This is the first time Sydell has taken on a project of this scale, but the prospect of making a mark on an iconic American city was too intriguing to pass up.

“We have a lot of experience creating destinations that are residential in feel, that have a really good spirit,” Zobler said. “MGM has experience with scale and understands Las Vegas, how to run a casino … everyone brings something to the party.”

To create intimacy, landscaping will divide the outdoor area into separate wet decks. The restaurants will be broken up into a series of rooms rather than having one large area. The accommodations will be full of art. 

“Every aspect of it is meant to make you feel the way you [do] when you’re visiting a property that is smaller and more personal in nature,” Zobler said. “It will be something very different than what’s there now.”

Completing the vision will be Eataly, a bustling area of cafes, to-go counters and restaurants, along with curated specialty products, all occupying a large Strip-facing space.

Construction begins late 2016 with completion expected in late 2018. The partners plan to expand the Park MGM brand to other cities in the future with nongaming concepts.

 

— Jae Alexander, L.A. Times Content Solutions

Copyright © 2017, Los Angeles Times
EDITION: California | U.S. & World
67°
Paid Post