The sale of bottled water to most Americans, who have access to cheap and safe tap water from municipal systems, is a marketing scam, and environmentally devastating besides. As Peter H. Gleick of the Oakland-based Pacific Institute showed in 2007, it took the equivalent of 17 million barrels of oil to produce the plastic bottles for American buyers in 2006. That would be enough to fuel 1 million American cars and light trucks for a year.
Consider the unnecessary energy usage in shipping, say, Fiji Water to these shores from a Pacific island dictatorship 5,000 miles away, all to satisfy the marketing thirst of the product's distributors, Lynda and Stewart Resnick of Beverly Hills. And while you're cradling that shiny square bottle in your hands, keep in mind that 30% of Fiji's 800,000 residents don't have access to clean drinking water themselves.
The drought is bound to focus more attention on the extraction of water from California sources for retail sale. The Desert Sun of Palm Springs started that process this week, with an exhaustive look at the deal between the Morongo Band of Mission Indians and Nestle Waters North America, which draws water for its Arrowhead brand from sources on the reservation.
That's not surprising: state officials have been trying to revoke the Morongos' rights to that water for more than 10 years, based on the argument that the rights lapsed once the water ceased to be used for irrigation.You can expect the issue to intensify, as residential growth continues in the area and available water supplies diminish.
The tribe's response to questions thus far has been to cite its sovereign status. But times and conditions are changing. If the drought continues or gets worse, the retail shipment of water out of the region or state will become seen as an unsustainable anachronism. All water users--growers, factory owners, urban residents--are being forced to change their ways. Water bottlers can't avoid the same reality.