The gig: Veteran digital media executive Anthony Bay took over in December as chief executive of Rdio, a streaming music service created by Janis Friis, the co-founder of the Internet phone application
Rock star dreams: In sixth grade, Bay dreamed of playing in a rock 'n' roll band. He dropped piano lessons and took up the bass guitar (which resembled the Epiphone Casino with the sunburst finish that Beatle
FOR THE RECORD:
Anthony Bay profile: In the March 2 Business section, a How I Made It profile of Rdio Chief Executive Anthony Bay said that he received his bachelor's degree in economics from USC. The degree is from UCLA. —
Think different: The purchase of an Apple II sparked an interest in computers, and their power to connect people. That inspired him to start a social network, dubbed Grapevine, decades before the advent of
Music in the spotlight: In 2000, Bay joined Loudeye as director and chairman. The company operated 90 digital music stores in 20 countries, powering the services of
A difficult chapter: Bay was an early investor and served as chairman of a Seattle start-up, MOD Systems, that came up with a novel approach for distributing music through retail kiosks. It raised $35 million in investments from
Musical reprise: Rdio presented an opportunity to return to the world of music — though Bay's experience with MOD made for an 8-month-long courtship, as he sought to vet the company and its backing. The company has struggled to compete with newcomers, such as Beats Music, as well as established players including Internet radio service
Personal: The 58-year-old Bay received his bachelor's degree in economics in 1978 from USC and a master's degree in business administration in 1990 from San Jose State. He and his wife, Lillian, have three children: Nicholas, Stephen and Sophia. The former Eagle Scout has a life-long passion for travel and a love of the outdoors. An active preservationist, he serves on the board of Woodland Park Zoo in Seattle and also is a part-owner of a game reserve in South Africa.
Favorite song: AC/DC's "You Shook Me All Night Long" from the album Back in Black.
First concert: Joe Walsh opening for the 1970s rock band the