Top toys for 2013

2. Dolls (in general.) Pictured are Bratz dolls. (Christina House / For The Times)

Nov. 22, 2013 2:14 PM PT

Parents are set to pack the halls at major retailers as the season heads toward Christmas Day. The National Retail Federation says that while classic toys such as Lego and Barbie remain top choices, less traditional items are also gaining ground. The trade group study, conducted by Prosper Insights and Analytics, found that iPads are, for the first time, a top wish list pick for boys and girls this year. The group also found that 44.3% of consumers plan to buy toys as gifts for the holidays.

4. Disney princesses (tied) (Mel Melcon / Los Angeles Times)

4. Tablet / Apple iPad (tied). “Timeless, classic toys will always resonate with children, but tablets and smartphones continue to steal more attention from today’s kids, leaving Mom and Dad with no option but to look for ways to get their children their own items -- and leave theirs alone,” said Pam Goodfellow, director of Prosper’s Consumer Insights, which helped the NRF conduct its study. (CJ Gunther / EPA)

5. American Girl (tied). Mattel said worldwide gross sales for the brand were up 20% in the third quarter. (Washington Post / Getty Images)

5. Lalaloopsy (tied) (Bethany Clarke / Getty Images)

6. Furby. The new Furby Boom toy mixes physical play with digital elements. In addition to the NRF list, it also made it onto Wal-Mart’s top toys list. (Gareth Cattermole / Getty Images)

10. My Little Pony (tied) (Mark Lennihan / Associated Press)

1. Lego (Robin van Lonkhuijsen / EPA)

4. Hot Wheels. Worldwide gross sales for the brand were down 2% in the third quarter, according to Mattel. (Rick Bowmer / Associated Press)

9. Action figures. Sales of the toys in the U.S. slid 4% from 2011 to 2012, bringing in $1.39 billion in revenue, according to the Toy Industry Assn. Inc. (Al Seib / Los Angeles Times)