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Sriracha potato chips? Lay's offers three flavors for fan vote

PoliticsElectionsNew ProductsHasbro Inc.

Three new Lay's potato chip flavors will hit grocery stores next week.

Only one will prevail and be added as a new chip flavor to Lay's product line.

Frito-Lay launched a promotional campaign titled "Do Us a Flavor," in which consumers nominated various flavors.

A panel of food experts waded through 3.8 million submissions and culled a list of 20, that's now been winnowed down to 3: Sriracha, Chicken & Waffles and Garlic Cheesy Bread.

The new flavors are expected to be in stores Tuesday, and fans will be able to vote for their favorite one through Twitter, text message and Lay's Facebook page.

The person who submitted the winning flavor will win $1 million or 1% of the chip's 2013 sales, whichever is more, the company said. 

The interactive contest follows a similar move by Hasbro Inc. to replace certain Monopoly game pieces after fans voted. A cat token will now replace the game board's iron statuette.

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ricardo.lopez2@latimes.com

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