Peeps: How the business keeps from going stale

Ever since Bethlehem, Pa., company Just Born began making its marshmallow Peeps treats in 1953, the cult-favorite candies have shown up in panoramic art projects, in science experiments, in sushi recipes, in films and more. Part of the success? An active Facebook site, dedicated retail stores, fans such as Justin Bieber, and speedy mass production.
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