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Pasadena’s tech scene aims to emerge from Silicon Beach shadow

"Consumer Internet is not the only thing," says Tim Cadogan, chief executive of OpenX. "There are a lot of other pieces in the puzzle."

“Consumer Internet is not the only thing,” says Tim Cadogan, chief executive of OpenX. “There are a lot of other pieces in the puzzle.”  (Mark Boster / Los Angeles Times)

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Pasadena tech enterprenuers are tired of all the attention and hype being focused on Silicon Beach. They say they’ve been doing tech start-ups for decades and have a slew of companies and projects that they’re hoping will shift some of the hype away from the Westside.

OpenX

Pasadena tech leaders say they’ve taken note of the buzz surrounding the Westside and concede that they have some catching up to do. Above, digital advertising firm OpenX in Pasadena.  (Mark Boster / Los Angeles Times)

OpenX

As an older tech community, Pasadena’s veterans have years of institutional knowledge, which they’re using to create start-ups. Above, digital advertising firm OpenX.  (Mark Boster / Los Angeles Times)

Innovate Pasadena

Andy Wilson of Innovate Pasadena, which coordinates among the city’s colleges and start-ups, introduces a coffee meet-up speaker.  (Mark Boster / Los Angeles Times)

Innovate Pasadena

In just eight months, Innovate Pasadena has organized 75 events, attracting some 4,500 entrepreneurs. The group provides networking opportunities such as Friday morning coffee talks, happy hour meet-ups and other get-togethers. Above, a Friday gathering.  (Mark Boster / Los Angeles Times)

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