Lentz, who previously led sales and marketing, will head Toyota's North American manufacturing operations when the changes take place April 1. North American engineering and research operations also will report to him.
Toyota also promoted North American communications chief Julie Hamp to chief communications officer for the entire company. She's Toyota's first female managing officer. And it named Chris Reynolds a managing officer and chief legal officer for the whole company. He's the first African American to hold the positions. Reynolds was general counsel for U.S. operations.
The moves give a greater voice to company executives from North America, Toyota's largest market. In the first nine months of its fiscal year that ended Dec. 31, the company sold just over 2.1 million vehicles, up 7% from last year. Japan was the second-biggest region at just over 1.5 million.
They also give Lentz control over manufacturing, engineering and styling as the company moves to shed its image of boring but reliable cars. Toyota is shifting design and engineering work for cars made in the U.S. to its technical center south of Ann Arbor, Mich.