Dollar Shave Club isn’t afraid of publicity. The quirky men’s grooming start-up is famous for its viral online videos, men’s flushable wipes and now a Super Bowl ad.
"We will always step up to protect our innovation and the scientists behind it," the company said in a prepared statement. "We invest heavily in innovation. In fact, that’s how Gillette started – through improving the shaving experience. And that’s why we’re so serious about defending our technology."
Since launching in 2012, Dollar Shave Club has turned the razor blade industry on its head, offering cheaper prices online and building a lifestyle brand around its tongue-in-cheek culture. Gillette started its own online subscription service in 2014, calling it Gillette Shave Club.
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