Snapchat Chief Executive Evan Spiegel stars as himself in the upcoming season of the HBO series "Silicon Valley."
He makes a brief appearance, but plays a prominent role, in the Season Two premiere at 10 p.m. on April 12, according to HBO.
The network declined to reveal before the airing where the scene featuring Spiegel is set or why the Los Angeles start-up makes an appearance in a show about Northern California's tech industry. But the cameo for one of Silicon Beach's most prominent figures is another notch in the belt for the region's fast-growing tech sector.
"Silicon Valley" brought in several tech bigwigs, including Google Chairman Eric Schmidt, to play themselves in Season 1. And the show invited a new batch of notable names such as Spiegel to appear in Season 2.
Through a Snapchat spokeswoman, Spiegel declined to comment on why he decided to participate. The 24-year-old recently has made a series of public appearances but remains relatively media shy. He's been broadening his duties at Snapchat as he oversees one of the world's most popular apps for sharing photos and videos.
"Silicon Valley" follows the fictional start-up Pied Piper as it tries to find its own success. At the outset of the new season, Pied Piper must deal with a rash of Silicon Valley venture capitalists who want to invest in the company.
The comedy's first season drew praise from viewers outside the industry and even those inside it even though it poked fun at their way of doing business.