There are lots of online tools to help you send someone a virtual gift. But San Francisco start-up Karma knows you'd rather get the real thing.
The company, which officially launched Tuesday, aims to make it quick and convenient to send someone a personal gift from a mobile device.
With the company’s free
Gift receivers are notified of their presents via text, email or
"What we're trying to do here is get rid of that ugly-sweater problem," co-founder and CEO Lee Linden said. "It cuts down on the waste of gifting."
Like many start-ups, Karma was conceptualized after its founders were faced with a recurring problem -- in this case, routinely forgetting to send family and friends gifts.
"We found ourselves relegated to a Facebook post or making a note to buy them a card at
Karma takes a commission from every transaction. The company has about 20 employees and received funding from angel investors and firms including Sequoia Capital.