In a way, the Kindle Fire is gobbling up the small fish in the pond -- far outpacing Samsung's Galaxy Tab (15.4% of Android),
But the big fish remains Apple's
However, if the iPad-Android market split has stayed close to 55%-45% in the last few months, that would mean about 30% of tablets currently shipping are
That may make dismissing the Kindle Fire more difficult for Apple, which sold close to 12 million of its new iPads in the device's first quarter on the market, a strong showing but not a record for iPad sales. In February, Apple Chief Executive
"A cheap product might sell some units," Cook said at the time. "But then [consumers] get it home and use it and the joy is gone. And the joy is gone every day that they use it and they wind up not using it anymore."
Whether or not they're using the Kindle Fire after they take it home, however, consumers certainly appear to be buying it.