With Windows 8, Microsoft will dump the familiar multicolored flag logos that have adorned Windows for the last two decades in favor of something much ... blockier.
The new Windows 8 logo isn't a flag, it's a block made up of four squares that is either jutting out or sliding away, depending on how you look at it.
There is no curve, no wave, no flex, just flat, hard lines.
Love it or hate it, this is the new Windows logo and it decidedly invokes the "metro" user interface found in Windows 8 and Windows Phone 7, which is made up of square and rectangular "live tiles" for apps for use with touchscreens on phones and tablets.
In the process, Microsoft is giving up a logo that is automatically recognizable to millions of consumers worldwide -- a move not too often taken by other companies with such massive brand recognition.
"'Windows' really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective," he said. "Microsoft and Windows are all about putting technology in people's hands to empower them to find their own perspectives. And that is what the new logo was meant to be.
"We did less of a redesign and more to return it to its original meaning and bringing Windows back to its roots -- reimagining the Windows logo as just that -- a window."
Microsoft hasn't yet shown off the new logo in Windows 8 itself, but that could happen soon and possibly at the company's Mobile World Congress event for developers on Feb. 29 in Barcelona.