Last year, Venice-based Snapchat began charging retailers, movie studios and others to promote branded geofilters — as part of a number of experiments with advertising on the 4-year-old app. Those could run tens of thousands of dollars.
On-demand geofilters could be used for a party, wedding or business event, Snapchat noted. The service is available in the U.S., Britain and Canada. Geofilters can be available for use for an hour or up to 30 days, over a space between 20,000 square feet and 5 million square feet or “a few city blocks,” according to the company.
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