Snapchat apparently wants more from Uber than just a ride.
The Venice-based social media company is reportedly trying to recruit Uber engineers in San Francisco using a tongue-in-cheek photo filter on its app, according to Forbes.
The filter, which users can place on top of images, is only available in the vicinity of Uber headquarters (many of Snapchat’s features are offered based on location).
The filter includes a link to job listings at Snapchat and a picture of the platform’s ghost icon driving taxis topped by the header, “THIS PLACE DRIVING YOU MAD?”
“They’re a unique and playful form of recruiting,” Snapchat spokesperson Jill Hazelbaker told Forbes.
Snapchat, famous for its ephemeral video messaging app, is estimated to be valued at about $15 billion. Uber, a car service app, is worth more than $40 billion.
Though Snapchat and Uber don’t compete in the same space, the two privately held companies still face intense competition for the best technological talent.
Snapchat told the Wall Street Journal last year it was adding as many as 50 engineers to bolster its then-team of 15.
Follow David Pierson on Twitter.