Twitter working on targeted ads for movie buffs
Do you tweet about your favorite movies or follow a movie’s Twitter account? Soon, Hollywood studios will be able to market directly to you on the microblogging platform.
Twitter said it is working on targeted ads for movie buffs, similar to the marketing program it has in place for television shows.
The advertising move, called Movie Conversation targeting, would create an easy way for studios to market to Twitter users who have followed a specific account related to a movie; they will also be able to market to a user who has tweeted about a film prior to or after its release.
For instance, a Twitter user who follows @XMenMovies might see ads for soon-to-be-released superhero flicks. Or someone who tweeted that she loved “Pretty Woman” could see ads for the next rom-com.
The thinking is that audiences tend to like movies that are comparable to those they have enjoyed in the past. By more carefully tracking conversations around movies, Twitter hopes to provide Hollywood studios with a larger, more accurate movie-going user base.
Because movie studios are some of the biggest advertisers on Twitter, the San Francisco-based tech company hopes that building a custom targeting program will entice them to spend more advertising dollars on the site.
News of the ad program was first reported by the Hollywood Reporter.
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