A former vice chairman of
Yair Landau, who spent 17 years at Sony, was named chairman and chief operating officer at Vadio Inc., a Portland-based company that opened an office in Santa Monica last month. where Landau will be based.
Rio Caraeff, who left Vevo in December, signed on as an advisor. Vadio announced the additions Tuesday after closing a $7.5-million round of funding.
Music streaming services are struggling to make money. By handling music video rights and embedding videos and video ads into apps, Vadio could create a new revenue stream for the streaming services. Vadio, of course, would take part of the cut.
It’s possible the streaming services will go it alone.
Leading Vadio's latest funding round is Marker LLC, a venture capital-firm that's also invested in Interlude, whose engineers are developing technology for interactive music videos.