Unfortunately, most of the chatter will come via text even though sarcasm, vocal cadence and other keys to making a one-liner punch are best captured on video. It's just that videos of TV programming are tough to find on the fly.
But a new mobile app from one of Los Angeles' most successful technology entrepreneurs has set out to speed things up by striking deals with a number of television channels, including Comedy Central, to let viewers "clip" TV moments after they air.
Whipclip announced Thursday that the "Roast of Justin Bieber" would mark its first big partnership to see whether people desire the ability as much as Richard Rosenblatt.
The former chairman of MySpace and the co-founder of Internet firms Demand Media and iMall, Rosenblatt was watching the NFL playoffs last year at his home in Brentwood when Seattle Seahawks defensive back
The next day, Rosenblatt, a senior advisor at merchant bank The Raine Group, started Whipclip with Ori Birnbaum.
The app has a searchable library of about 100 shows from networks such as ABC,
The clips can be shared through text message, email, Facebook, Tumblr,
The start-up plans to generate revenue by charging content owners to "promote" a clip to advertise programming.
Whipclip has raised $20 million in venture capital from a start-studded list of investors including talent agency William Morris Endeavor, talent manager Scooter Braun, Mandalay Entertainment CEO