Chrysler
1976 Chrysler New Yorker Brougham

When velour was king: 10 American '70s luxury car classics

Chrysler New Yorker Brougham
Chrysler
1976 Chrysler New Yorker Brougham
Huge gas guzzling luxe-mobiles from the disco era find a fan base with gay collectors.
By Cocoa Efficient, Special to the Los Angeles Times
» Discuss Article    (8 Comments)

Just when the straight world thought it knew everything it needed to know about being gay, along comes another bombshell: Gays are crazy about cars. Not just new ones, mind you, but big, chrome covered glitzmobiles with an urgent need for fuel and a hankering for wide open parking spaces. Indeed, gay car clubs, such as Great Autos of Yesteryear and the Lambda Car Club, have thousands of members, many of whom have become the sole guardians of the flamboyant '70s luxury cars ignored by mainstream collectors. There's even a website, Gaywheels.com, specifically dedicated to serving the gay and lesbian automotive community. The website promotes car companies that offer domestic partner benefits, and provides reviews, news and biographies of gay and lesbian members working in the automotive field.

Unlike today's clones … err, cars, 1970s' luxury automobiles were big, flamboyant, opulent, distinctive and unapologetically American. Shunned today by many who grew up in the disco decade, these big beauties have found a new generation of adoring admirers both here, and, strangely enough, overseas. From extraordinary size to exceptional uses of color and fabric, these 10 luxury classics are destined to take their place in American collectible car lore.

 
Cocoa Efficient is a contributor to Gaywheels.com, the gay-friendly automotive resource. If her staff bio is to be believed, she divides her time between automotive writing and developing several super-strong hair spray patents.





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Discussion

Do you think '70s American luxury cars are becoming more hip?
 
1. Attributing the populatity of these cas to gays who only recently discovered them is just poor reporting. It is the inner city that has kept these cars relevant. For the last 10 years I have gone to lowrider shows and seen scores of these cars. Visit any of the car clubs in SoCal like the Majestics or Rollerz Only and you will see hundreds of luxury cars from the 70īs. The folks who kept these cars relevant are from the inner city, not some johnny-come-lately gay scene. LAT needs to do itīs homework. But this is not the frst time people have taken something developed in the inner city and claimed it as their own. Nor will it be the last.
Submitted by: mack
11:28 AM PDT, May 10, 2008
 
2. Luxury cars? The 70's will always be remembered as the decade of the Detroit Muscle Car, the pinnacle of American automotive design. (Something the irrational 70's bashers will never allow themselves to accept.) In the 70's, while my group of friends drove Mustangs and Supersports, gays drove Audi Foxes and Beamers. Now they want to lay claim to what was cool in the 70's, the Hardrock Decade?
Submitted by: Orange Shag
6:48 AM PDT, May 10, 2008
 
3. The 70s represented a collapse in style and an end to high horsepower output performance for American cars. It was an apocalypse for the US automotive industry from which it never recovered. Today, the "big 3" lack any kind of prestige due to their mistakes committed in the 1970s. Had they taken the cues from the Japanese and Europeans, we might have achieved some great things with high efficiency engines and forward thinking styling instead of saddling the consumer with boxy SUVs and regurgitating rounded off retro car models from the 60s.
Submitted by: dbx
6:43 PM PDT, May 9, 2008
 



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