‘The Longest Ride’ L.A. premiere | Activists, actors and more

A PETA activist holds a placard to draw attention to rodeo cruelty during a protest on Hollywood Boulevard near the premiere of “The Longest Ride.”

A group of men dressed in rodeo garb stand before a flame at the premiere of “The Longest Ride.”  (Amy Kaufman / Los Angeles Times )

From left, Lolita Davidovich, Oona Chaplin, Scott Eastwood, Britt Robertson and director George Tillman Jr. pose for photographs at the premiere of “The Longest Ride.”

A professional bull rider puts on a show at the premiere of “The Longest RIde.”   (Michael Buckner / Getty Images)

A protestor holds up a sign hoping to shed light on the issue of animal cruelty.  (Amy Kaufman / Los Angeles Times )

A closer look at one of the signs from the protest against animal cruelty.   (Amy Kaufman / Los Angeles Times )

A professional bull rider performs at the premiere of “The Longest RIde.”   (Michael Buckner / Getty Images)

From left, actress Francesca Eastwood, Alison Eastwood and actor Scott Eastwood attend the premiere of “The Longest RIde.”   (Michael Buckner / Getty Images)

Activists from PETA protest bull riding at the premiere. The group Professional Bull Riders says its bulls are treated humanely.

A live bull at the premiere of “The Longest Ride.”