Movies don't give off an odor per se (or at all), but the title, premise, plot or characters can trigger an automatic response deep within us in the same way a familiar smell can. Just as Proust's Madeline brought him immediately back to his childhood, the knowledge that Judd Apatow tackled pregnancy in a film called "Knocked Up" triggers a "that's going to be a hit" response that leaves us vaguely giddy. Here are some summer movies that "smell" like something: A sacrificial lamb Lucky You has been sitting on the shelves for two years now, a clear indicator that this film is not very good. So how do you keep everyone from seeing your mediocre movie? Open it against Spider-Man 3 and problem solved.
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