Come Super Bowl Sunday, this year's crop of movie commercials won't be the only ads with connections to the world of movies. At least five spots from car companies — traditionally big players in Super Bowl advertising — will feature Hollywood stars, directors and imagery. Here's a rundown.
Jaguar enlists a trio of British villains. Poking fun at Hollywood's proclivity for casting British actors in villainous roles, Jaguar's 60-second spot "Rendezvous" features
"Maybe we just sound right," Strong purrs before stepping into a sleek white F-Type coupe. Hiddleston flies by in a helicopter, without spilling a drop of his brimming cuppa, while a tuxedo-clad Kingsley holds down a high-tech fort.
The ad, which will be Jaguar's first to air during the Super Bowl, was directed by a Brit as well: Tom Hooper, of
Given how the teenagers and college kids who loved "The Matrix" circa the late '90s could well now be in the market for a more upscale sedan like the K900, it's not a bad reference. But the commercial is directed by Carl Rinsch, who recently helmed "47 Ronin," and Colin Jeffery. Hopefully the ad fares better than "Ronin." Watch the spot here.
CarMax does the slow clap from "Rudy." Used-car retailer CarMax references another '90s film, the underdog football tale "Rudy," in "Slow Clap." In the commercial, a satisfied customer thanks his car salesman, who then begins slowly, steadily, contagiously applauding, mirroring the climactic scene of "Rudy." In case the Rudy theme wasn't clear, that film's star, Sean Astin, even makes a cameo in the commercial sporting a letterman jacket. You can watch the spot here. (Incidentally, in an effort to appeal to fans of the Puppy Bowl, CarMax has also released a canine-filled "Slow Bark" variation.)
Toyota holds a Muppets singalong. Toyota and Disney are teaming up to hawk the Toyota Highlander and beat the drum for the upcoming "Muppets Most
[Update, 2:19 p.m.: Ford has released a teaser for the Franco spot. Flanked by a tiger, Franco promises, "This is no ordinary commercial."]