A closer look at the new Apple Watch

Apple CEO Tim Cook calls the Apple Watch “the most personal device we’ve ever created.”  (Andrea Chang / Los Angeles Times)

A dial on the side of the Apple Watch acts as the “digital crown” for control and navigation.  (Andrea Chang / Los Angeles Times)

Apple Watch users can swipe the face of the watch, using it to interact with social media.  (Andrea Chang / Los Angeles Times)

The Apple Watch is the company’s first venture into wearable tech. The watch comes with fitness and workout components to track activity.  (Andrea Chang / Los Angeles Times)

The Apple watch line will come in a variety of styles and colors ...  (Andrea Chang / Los Angeles Times)

There will be variety of different bands.  (Andrea Chang / Los Angeles Times)

There will be a special sports edition, too. The Apple Watch starts at $349 and will be available in early 2015.  (Andrea Chang / Los Angeles Times)

The Withings Activite timepiece is wearable tech that also manages to be stylish, Times men’s fashion critic Adam Tschorn says.  (Adam Tschorn / Los Angeles Times)