Target tagged 13-year-old fashion blogger Tavi Gevinson to get the word out on the launch of a Rodarte collection, with the teen starring in a behind-the-scenes video about the line on the Target website. (Astrid Stawiarz / Getty Images)
Gevinson is shown in 2008, the year she launched her Style Rookie blog. For the Rodarte for Target video, Gevinson was filmed backstage at the Rodarte runway show and also accompanied the designers to North Dakota for a shoot for the collection look book. (Tavi Gevinson / Associated Press)
