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Rodeo Drive over the years

Fred Hayman stands alongside the Giorgio Beverly Hills storefront he has re-created. For nearly four decades the boutique -- in one incarnation or another -- has sold designer clothes to Hollywood A-listers, Beverly Hills mavens and Arab sheiks. Hayman is credited with turning Rodeo Drive into a world-class shopping mecca.

Fred Hayman stands alongside the Giorgio Beverly Hills storefront he has re-created. For nearly four decades the boutique -- in one incarnation or another -- has sold designer clothes to Hollywood A-listers, Beverly Hills mavens and Arab sheiks. Hayman is credited with turning Rodeo Drive into a world-class shopping mecca.   (Kirk McKoy / Los Angeles Times)

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'Pretty Woman'

Richard Gere and Julia Roberts memorably go shopping on Rodeo Drive in the 1990 “Pretty Woman.”   (Hulton Archive / Getty Images)

Rodeo Drive

Gregg Donovan, the Beverly Hills Conference and Visitors Bureau ambassador, greets tourists on Rodeo Drive.  (Brian Vander Brug / Los Angeles Times)

Entrance to Two Rodeo

A view of the picturesque stairs of the Two Rodeo complex.   (Ricardo DeAratanha / Los Angeles Times)

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Rodeo Drive

The intersection of Dayton and Rodeo Drive was just as bustling in 1995.  (Al Seib / Los Angeles Times)

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