The Image Photo Booth at the James Perse Summer Keg Party
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Designer James Perse summer keg party Mischa Barton( Jay L. Clendenin / Los Angeles Times )
The concept of the new James Perse store in the Malibu Lumber Yard complex is beach house, but to help bring in a crowd for its May 30 opening party, it employed two other magnetic summer-themed words: keg party.
Of course, this being Malibu, and the store being a more high-end than, say, your typical frat house, there were plenty of custom touches: The kegs were clad in cozies, and the stores graphics were everywhere from the beach chairs to the ice cream cart that served up dessert. The crowd? It was definitely relaxed.
Pictured: Actress Mischa Barton ("The O.C.").